Ever wondered how social media agencies create perfect social media strategies for their clients? Hint: It doesn’t require doing anything illegal. So what are we waiting for? Ready to dig in and learn the secrets? Let’s get started.
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Having a social media strategy is important to the success of your company. Why? Because without one, you may as well be running in the dark, experimenting with different opportunities and never knowing what’s working and what isn’t. However, this is where a social media agency like SociallyIn can help you get your brand on track and create a social media strategy that works for you and your company.
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When a Social Media Agency is ready to start creating your social media strategy, be prepared to be asked lots and lots of questions about your company. From what drives you to the reason you started the company in the first place.
These questions are a gateway for the social media agency you’re working with to get inside the mind of your business and piece together what they need to create an ideal strategy that will maximize positive results.
This particular tactic is often referred to as a “brand audit” and if you’re working with a well-seasoned agency, it doesn’t normally take long. It’s all about information. The more information you can provide, the better your overall results will be.
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No, seriously. But don’t worry. Not in the way you think.
Basically, we’ll take information and tactics from your competitors and find ways to make them better and use them for our own game. By doing a little (completely legal) undercover work to find the ways your competitors are using their platforms to flourish, we can find new and improved ways to bring your company to the top. Genius, right?
And we’ll do this with a good old-fashioned buyer persona exercise.
By putting ourselves in their shoes, we’ll be able to “get into their heads” in a sense and find out how we can market to them as individuals. We want to know exactly who your target audience is and how we can effectively bring them into your sphere of influence.
Forget experimenting with the idea of using a social media strategy. If you’re ready for your business to flourish in the realm of social media, It’s time to step up to the plate and make it happen!
Have any ideas about ways to add a little spark to your social media strategy? We’d love to hear your feedback.